Who is Seaside and what’s the name all about??
Who is Cheryl Engels, OD, MBA and how did she get here?
I have always dreamed about growing businesses beginning with helping in my family’s business from age 8 to 15. I wanted to be a doctor, but it was very important to me that there be a business component because that is my passion.
I am a graduate of the Southern California College of Optometry and Providence College. Seeing the untapped potential in it, I bought my first practice as it was on the verge of bankruptcy. I saw the potential and love challenges! After only 3 months of practice ownership, I had turned that first location around enough financially (and reputation-wise) to support opening a second office cold. After successfully building up both locations and selling them, I returned to school to pursue my MBA degree so I could learn more tools to help other doctors grow their practices.
In 2021 after 15 years working at a leading practice management company, I resigned from my role as the Senior Consultant to start my own independent practice management company.
Now…why name my company Seaside Practice Builders?
I always had a vision of my end goal as I was building my practices. I wanted to listen to the waves and walk along the sand. The sea relaxes my soul and stimulates my mind. I am fortunate enough to have accomplished that and live on the coasts of Florida and Northern California. For me waking up and going to sleep looking at the water was my goal, but your vision may be very different and I look forward to working with you to achieve your goals.
I hope you feel like you know me a little bit now. Thank you for taking the time to read my story. Now I want to hear yours! You can reach me at cheryl@seasidepracticebuilders.com